AI AND CONTENT RULES
Marketing Express — Tradix app s.r.o.
Version 2026-10-04, effective from 4 October 2026

1. HOW WE USE ARTIFICIAL INTELLIGENCE

1.1 We use the following AI tools when processing orders:

   – the Claude language model (Anthropic) proposes the edit, script and texts,
     graphics and animations, and checks quality;
   – models available via fal.ai generate short video clips, talking avatars, images
     and synthetic voice (voiceover);
   – speech-to-subtitle transcription (whisper.cpp) and the editing and rendering
     themselves run on our own computer.

1.2 We check the results before delivery. AI outputs may nevertheless contain
    inaccuracies, for example in text, numbers or details of shots. Please check them before
    publishing; we will fix minor errors as part of revisions or a complaint.

1.3 We do not use your materials to train AI models. Details about passing data to AI
    providers are in the privacy policy (https://marketingexpress.app/legal/privacy).

2. LABELLING OF AI-GENERATED CONTENT

2.1 From 2 August 2026, the transparency obligations under Article 50 of Regulation (EU)
    2024/1689 on artificial intelligence (AI Act) apply. Content generated or substantially
    modified by AI must be recognisable as such.

2.2 What we do: we embed a machine-readable label in files that contain generated
    footage, an avatar, a synthetic voice or graphics designed by AI. For images, this is
    the IPTC “Digital Source Type” metadata (which social networks use to display the “AI
    info” label); for videos, it is a description in the metadata. With each delivery, we
    tell you in your account what in it was created by AI. Ordinary editing of your own
    footage (cutting, subtitles, colours) is not labelled.

2.3 What you do: if you publish a result in which AI has created realistic people,
    voices, places or events that could appear to be real (deep fake), label it clearly no
    later than when it is first viewed. For example, with the text “Created with AI” in the
    post or in the video, or with the network’s toggle (Instagram and Facebook “AI info”,
    TikTok “AI-generated content”, YouTube “Altered or synthetic content”). For an evidently
    artistic, satirical or fictional work, a label that does not hamper the enjoyment of the
    work is sufficient. Advertising is not considered an artistic work.

2.4 Do not remove the machine-readable label from the files. You are responsible for
    publishing and labelling the result.

3. WHAT WE DO NOT CREATE

3.1 In particular, we do not create, and do not accept in materials or briefs:

   a) intimate, nude or sexual content of real persons, even with their consent; any
     content sexualising minors (we report such content to the police);
   b) imitation of a real person’s likeness or voice without their consent, in
     particular fake endorsements, statements or news;
   c) scams and misleading advertising: fabricated reviews and testimonials, false
     claims about a product, unauthorised health claims, fake discounts;
   d) promotion of illegal products and services (drugs, weapons, counterfeits,
     unlicensed gambling);
   e) hate speech, incitement to violence, terrorism or discrimination, bullying,
     threats and defamation;
   f) content infringing intellectual property rights (other people’s footage, logos,
     music or characters without authorisation);
   g) political advertising within the meaning of Regulation (EU) 2024/900;
   h) content that would otherwise breach the law or the rights of third parties.

3.2 We will create a talking avatar or a voice based on a real person only if you have
    that person’s consent (or if it is you). You must provide proof of the consent on
    request.

4. HOW WE PROCEED

4.1 We assess briefs and materials when processing an order; we do not monitor them
    generally. If we discover prohibited content ourselves or through a notice, we may
    suspend or refuse the order, remove the content, restrict or close the account, or
    refund the payment, as appropriate. A decision on a restriction is always made by a
    person, not by an automated system.

4.2 We will inform you of every such decision by e-mail, stating: what the measure is
    and its scope, the facts on which it is based, whether it is based on a notice or on our
    own initiative, whether automated tools were used, what legal or contractual ground we
    relied on and how you can seek redress (Article 17 of Regulation (EU) 2022/2065 on
    digital services (Digital Services Act)).

4.3 You can object to the decision within 6 months at support@tradixapp.com. A person
    will review the decision again and we will inform you of the outcome without undue
    delay. You also have the right to go to court or, if you are a consumer, to turn to the
    out-of-court dispute resolution body named in the terms and conditions
    (https://marketingexpress.app/legal/terms).

4.4 If we become aware of information giving rise to a suspicion of a criminal offence
    that threatens the life or safety of persons, we will report it to the police without
    delay (Article 18 of the Digital Services Act).

5. NOTICE OF ILLEGAL CONTENT

5.1 Anyone can notify us of content stored in our service that they consider illegal
    (Article 16 of the Digital Services Act), via the notice form
    (https://marketingexpress.app/nahlasit) or by e-mail. The notice should contain:

   a) an explanation of why you consider the content illegal;
   b) the exact location of the content (a link, order number or another description by
     which we can find it);
   c) your name and e-mail address (not required for notices of child sexual abuse
     material);
   d) a statement that you are submitting the notice in good faith and that the
     information in it is accurate and complete to the best of your knowledge.

5.2 We will confirm receipt of the notice by e-mail. We will assess the notice in a
    timely, diligent and objective manner and inform you of our decision, including the
    options for seeking redress against it. We do not use automated tools to decide on
    notices.

6. POINTS OF CONTACT

6.1 The single point of contact for users (Article 12 of the Digital Services Act) and
    for the authorities of the Member States, the European Commission and the European Board
    for Digital Services (Article 11) is the e-mail address support@tradixapp.com. We
    communicate in Czech and English.

6.2 We are a micro-enterprise and our service is not an online platform that
    disseminates content to the public; we therefore do not publish transparency reports
    under Article 15.

6.3 These rules are effective from 4 October 2026.